For some companies, the holidays drive massive revenue. Look no further than this year’s record-breaking sales weekend, and you can see that plenty of e-commerce brands, B2C sellers, and other businesses that take advantage of Black Friday and Cyber Monday do exceptionally well after Thanksgiving.
Others, like a lot of B2B brands and service-oriented companies, aren’t quite so lucky. Your sales team’s points of contact and their internal decision makers are out of the office, traveling, and spending time with friends and family. Time is precious, and everyone’s a little harder to reach right now.